Unemployment has been above 8 percent for more than three years now, but the real story has been the increase among the ranks of the long-term unemployed. On one level, long-term unemployment can be accounted for by structural changes. But on another level, the problem of long-term unemployment is really no more complicated than the absence of effective demand. The traditional approach of easing money into the economy by tinkering with interest rates and the money supply is really a top-down approach. What is needed is a grassroots bottom-up approach which affords workers the ability to demand more goods and services.